SSG - Shinsegae, South Korea’s premier luxury department store, asked our team to translate their vision of a forward-thinking food emporium into a reality. In a marketplace of sterile grocery environments, the goal was to engage shoppers through an edifying experience of authentic culinary culture.

Branding • Packaging • Wayfinding System

Recognition
Brand New Awards Comprehensive Identity Programs, 2012
Type Directors Club Annual 35
Print Regional Design Annual 2013
HOW Magazine International Design Annual: Outstanding Achievement Award, 2013